Government agencies at all levels provide essential services to their communities and constituents. We communicators are charged, of course, with telling people about the important work of our agencies, and we produce a great deal of communication products to spread the word. We use websites, newsletters, promotional campaigns, and social media outlets, among other tools, but of course, none of these are of any value if people aren’t paying attention to them.
Of all the products that government agencies develop, blogs are perhaps the most challenging. Keeping them fresh and interesting can be quite a task. Once we’ve got the thing going and get followers, we’ve got to continuously feed the beast with new content or we quickly lose our audience.
That’s why I was so thrilled recently when I saw so many government agencies listed as having “must-read” blogs in the technology realm.
Last week, FedTech magazine posted their picks for the 50 Must-Read Federal I.T. Blogs for 2014, and earlier this month its counterpart StateTech magazine posted the 50 Must-Read State and Local I.T. Blogs for 2014. While there are many non-government organizations, think tanks, and media outlets producing blogs in the government technology space, it was wonderful to see government agencies making the list.
Congratulations to the cities of Baltimore, Chicago, New York, and Seattle, and state agencies in California, Georgia, Massachusetts, Nebraska, and North Carolina. On the federal side, congratulations go to the White House for both their Office of Science and Technology Policy and their Open Government blog, Department of Homeland Security’s Science and Technology Directorate (which also had two blogs on the list, including FirstResponder.gov), the Department of Health and Human Resources (also with two blogs), General Services Administration (also with two blogs), Department of Defense, Department of Energy, Environmental Protection Agency, Federal Communications Commission, Federal Trade Commission, U.S. Agency for International Development, U.S. Department of Agriculture, and the federal CIO Council.
Also, a shout-out goes to our friends in the National Association of Counties, and the National Association of State Chief Information Officers for also making the list.