Thursday, July 11, 2013

From the President: What did our survey tell us?

NAGC recently surveyed our membership on this year’s Communications School to gauge, from your perspective, the effectiveness of the school’s curriculum so that we can fine tune our plans for the 2014 school and to ensure the subject matter offered meets your expectations and needs.

In reference to April’s school, more than 95 percent of the respondents said they learned something at the 2013 Communications School that will help them better do their jobs. Examples cited as most beneficial included social media monitoring, media training, accessibility and compliance, plain language, speechwriting and photography. The various panel sessions that NAGC has conducted the past couple of years have also proven popular. Knowing what helps you do you job better helps NAGC as well. Your responses help inform our selection of topics for our monthly webinar series and help shape the focus of next year’s Communications School.  As an association, we want to serve as a vital resource to our members, providing affordable access to subject matter experts and the latest trends and technologies that can help you excel in your job, and help your organization communicate its message.

We also focused the survey on member benefits, to learn more about what you want to get from your affiliation with NAGC. This year you said the top three benefits of membership included the Communications School, Networking and Professional Development. There were also several good suggestions, such as sponsoring networking events and conducting monthly chats with board members.  These are ideas worth implementing and we’re working to put them into action.

Planning for the 2014 Communications School has already begun.  We’re considering Memphis and the DC metro area as possible locations, with an eye to helping keep travel expenses down, whether your travel is funded by your agency or out of your pocket.  We want to strike a balance between reasonable costs and first-rate facilities.  We’ll make a decision before the end of the summer. In the meantime, we are moving forward with our monthly webinars, and we’ll announce that schedule by the end of July.

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