A Highlight from the upcoming NAGC Communications School.
Every organization has them, the
Subject Matter Experts (SMEs), the go-to people for all things knowledge in
your agency. But the person with the knowledge about your programs and services
may not always have the skills to present the message to your constituents; and
it becomes your job to train SMEs on how to deliver the information so will
listen and understand.
Doc Trahan will share his considerable coaching expertise to help
you train your subject matter experts. You will learn the concepts to coach
your subject matter experts to stay focused and communicate with credibility,
believability, and accessibility. He will share tips to help you help your
people about why they want to stay on message and tell the truth. You will be
able to pick the right person, coach them with the right words and guide them
on how stand and deliver the message so that they will be heard, understood and
Train-the-Trainer: A Gumbo of Tips for Media Training your SMEs is one of the
break-out sessions at 1:45 p.m., on April 18 at the 2013 Communications School,
in Arlington, Va. Check out the complete agenda and register to attend at www.nagconline.org.
Don't Miss the National Association of
Government Communicators 2013 Communications School!
Registration is now
open for the NAGC 2013 Communication School, “Government Communicators –
Engaging Citizens in Democracy,” being held April 17-19, 2013, in the Washington,
D.C., area at the Sheraton Pentagon City Hotel, Arlington, Va.
Who Should Attend?
Federal, state, and local government communicators including
contractors who direct and facilitate government communications—editors,
writers, graphic artists, webmasters, video professionals, broadcasters,
photographers, information specialists, and agency spokespersons.
Why Should You Attend?
1. It’s one of the most affordable training experiences you’ll find.
2. You’ll gain knowledge and learn skills you can use
immediately to become a more effective communicator.
3. You’ll be with other passionate government
communicators, which will help you leverage best practices and build
4. You will be networking and trading ideas with fellow
like-minded communicators and getting energized!
5. It’s only for government communicators!
Also, don’t miss the Government Communications Expo, April 18-19, showcasing
the latest trends in government communications services, goods, and
Don't Miss the National Association of Government
Communicators 2013 Communications School!
2013 Featured Speakers and Topics
--Overcoming the Stigma of Government
--Learning How to Read Body Language
--Using Social Media to Engage Citizens
--Facing the Media: On-Camera Training During a Crisis
--Plain Language: If you don’t know this stuff, you might be dangerous!
--Blue Pencil & Gold Screen Awards Banquet
--Communicator of the Year Award presentation
--and much more!
Don’t miss the Government Communications Expo, April 18-19, showcasing the
latest trends in government communications services, goods, and technologies.
For registration, schedule, and accepted speakers information, visit www.nagconline.org.