Friday, April 5, 2013

Train-the Trainer: A Gumbo of Tips for Media Training Your SMEs

A Highlight from the upcoming NAGC Communications School.  

Every organization has them, the Subject Matter Experts (SMEs), the go-to people for all things knowledge in your agency. But the person with the knowledge about your programs and services may not always have the skills to present the message to your constituents; and it becomes your job to train SMEs on how to deliver the information so will listen and understand.

Doc Trahan will share his considerable coaching expertise to help you train your subject matter experts. You will learn the concepts to coach your subject matter experts to stay focused and communicate with credibility, believability, and accessibility. He will share tips to help you help your people about why they want to stay on message and tell the truth. You will be able to pick the right person, coach them with the right words and guide them on how stand and deliver the message so that they will be heard, understood and believed.

Train-the-Trainer: A Gumbo of Tips for Media Training your SMEs is one of the break-out sessions at 1:45 p.m., on April 18 at the 2013 Communications School, in Arlington, Va. Check out the complete agenda and register to attend at www.nagconline.org.


Don't Miss the National Association of Government Communicators 2013 Communications School!

Registration is now open for the NAGC 2013 Communication School, “Government Communicators – Engaging Citizens in Democracy,” being held April 17-19, 2013, in the Washington, D.C., area at the Sheraton Pentagon City Hotel, Arlington, Va. 

Who Should Attend?
Federal, state, and local government communicators including contractors who direct and facilitate government communications—editors, writers, graphic artists, webmasters, video professionals, broadcasters, photographers, information specialists, and agency spokespersons.

Why Should You Attend? 
1.  It’s one of the most affordable training experiences you’ll find.
2.  You’ll gain knowledge and learn skills you can use immediately to become a more effective communicator.
3.  You’ll be with other passionate government communicators, which will help you leverage best practices and build relationships.
4.  You will be networking and trading ideas with fellow like-minded communicators and getting energized! 
5.  It’s only for government communicators!

Also, don’t miss the Government Communications Expo, April 18-19, showcasing the latest trends in government communications services, goods, and technologies.

 
Don't Miss the National Association of Government Communicators 2013 Communications School!


2013 Featured Speakers and Topics
--Overcoming the Stigma of Government
--Learning How to Read Body Language
--Using Social Media to Engage Citizens
--Facing the Media: On-Camera Training During a Crisis
--Plain Language: If you don’t know this stuff, you might be dangerous!
--Blue Pencil & Gold Screen Awards Banquet
--Communicator of the Year Award presentation
--and much more!

Don’t miss the Government Communications Expo, April 18-19, showcasing the latest trends in government communications services, goods, and technologies.

For registration, schedule, and accepted speakers information, visit
www.nagconline.org.   

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