Wednesday, April 25, 2012

Surviving "Carmageddon"

Last summer, Judy Gish, Public Information Officer for the California Department of Transportation's (Caltrans) District 7, had a very unenviable task: keep 500,000 vehicles off of I-405 in Los Angeles during a mid-July weekend. 

Impossible? You might think so, but Gish led a communications effort that was so successful that it was a non-event. Motorists stayed away and the road opened 17 hours ahead of schedule! This outstanding communications campaign earned Judy this year's NAGC Communicator of the Year award. 

The goal was to to raise awareness of a 53-hour complete closure of one of the busiest freeways in the world, Interstate 405 (I-405), in order to facilitate the demolition of the Mulholland Bridge. 
 
Essentially, Caltrans used fear to their advantage to get the attention of motorists. Dubbing the event "Carmageddon" and utilizing a massive array of communications tactics, Gish and her fellow communicators developed simple but effective messages that emphasized the possible delays and encouraging motorists to avoid I-405 during this time periods. 

Want to learn how she pulled it off? Judy will be presenting her story, as well as receiving the 2012 NAGC Communicator of the Year award, at this year's NAGC Communications School in Arlington, VA. Early-bird registration ends April 30.


 

Monday, April 9, 2012

Do You Have Enough Brains for Zombies?


Do you have enough Brains for Zombies? Would you believe a government agency could embrace pop culture? 

The Centers for Disease Control (CDC) developed an amazing Zombie Preparedness social media campaign. Wanna learn how?

Come to the NAGC 2012 Communications School, June 5-8 and hear directly from the brains behind the zombie apocalypse preparedness campaign. Session just confirmed!

Be sure to make your reservations now at the Sheraton National Hotel.The group rate of $211 (government per diem rate) is available until May 11 or until the room block is sold out.

Register for the NAGC 2012 Communications School by April 30 and you'll automatically be entered into a drawing to win a speech writing seminar ($995 value) conducted by award-winning speech writing coach and author, Joan Detz.

Submitted by John Verrico.