This week, I successfully lobbied for the communications area at my company, Memphis Light, Gas and Water (MLGW) to be a regular part of new employee orientation with a media/social media session. My goal is simple: to increase employees' awareness of the public nature of their jobs, and how their actions, on the clock and off, can affect company image and even media coverage.
I will provide examples of e-mails and other such things that have gone public, as well as some general social media awareness (as in using common sense!) and our company policies that govern usage.
I am interested in hearing from others who are doing the same thing, and any examples of presentations, etc. would be appreciated! You can e-mail me directly at email@example.com.