Friday, May 11, 2012

Go Ugly Early


Dr. Joe Trahan, APR, Fellow PRSA
Examples of bad crisis management are readily available, and a common universal element is a slow response. 

For media relations trainer and PR strategist Dr. Joe Trahan, APR, Fellow PRSA, of Trahan & Associates, the rule is simple: “go ugly early.” In other words, get out and take control of the crisis before it takes control of your organization. “Only two things age well: women and wine,” quips Trahan. “Bad news doesn’t.” 

Trahan suggests a communications response within seven minutes in order to stay ahead of a rapidly-evolving crisis communications landscape that includes social media and mobile technology. 

Dr. Trahan will share his knowledge of crisis communications and leadership through two different sessions at next month’s NAGC Communications School

Trahan, an avid New Orleans Saints fan, uses his favorite football team as an example of bad crisis management and communications. The football team is now embroiled in a scandal about bounties put on opposing players that has resulted in a number of fines and suspensions. Trahan says that quickly responding and allowing head coach Sean Payton to address the allegations would have allowed the Saints to control the situation and better manage their image. 

Trahan, is no stranger to PR, communications and crisis management. In addition to his work with Trahan & Associates, he is the current Chair of Public Affairs and Government section at the Public Relations Society of America and a Faculty Advisor at Georgia State University. He has more than 20 years of public relations/affairs experience in governmental, association and educations and non-profit public relations. In addition, he’s Lt. Col. (Ret.) Joe Trahan, United States Army Reserve, former Commander of the 314th Public Affairs more »Operations Center in Birmingham, Ala. He has successfully operated four Joint Information Bureaus and one Joint Information Center from 1991 – 1994. 

Back to going ugly early – do you have examples of how your organization has done that?

1 comment:

Anonymous said...

thanks for sharing.