Wednesday, December 28, 2011

NAGC – Call for Entries’ Final Deadline: Jan. 20, 2012



Be recognized! Enter your best work in the National Association of Government Communicator’s 2011 Blue Pencil & Gold Screen Awards Competition. This annual international awards program recognizes superior government communication products and those who produce them.


Final Deadline: January 20, 2012

10 Tips for Submitting a Winning Entry

2011 Winners 

Flash Slideshows of 2011 Winners: Part 1 and Part 2

Quicktime Slideshows of 2011 Winners: Part 1 and Part 2


This year there are 41 categories to choose from, including new categories for Blogs, Facebook, YouTube and Best 140 Characters. These enhancements have been made to reflect the changing ways in which we communicate with our audiences. Enter as many categories as you choose in the Blue Pencil & Gold Screen Awards Competition. The number of opportunities to share your best work, innovation, creativity and use of technology may surprise you. One winner will be awarded Best in Show! The following examples show the range of categories for entering your best work:

• Publications
• Media Relations
• Photography
• Graphic Design
• Video, Multimedia
• Electronic Communications
• Branding/Rebranding
• Social Media

Take advantage of special discounts by renewing your NAGC membership or becoming a member today!

Wednesday, December 21, 2011

Social Media for Emergency Managers Can't Start When the Emergency Does


There was a nice post about the use of social media by emergency managers last month on the Next Gov site.

One part that caught my eye was the following, and I think all of us who work with social media can relate:

"One of the biggest barriers to leveraging Twitter during disasters, for instance, is sifting out important information, such as Tweets from people trapped in collapsed buildings or at ad hoc shelters that are short of food and water, from the larger universe of Tweets and re-Tweets, panelists said Thursday."

Back in August, we highlighted the Charlotte Fire Department's efforts to manage social media, and I'm really interested in hearing more from smaller city or county communicators, or departments with very limited staffing. How do you keep up? 

Wednesday, December 14, 2011

How Do You Manage Expectations Via Social Media?

Survey results released in August by the American Red Cross revealed some pretty high expectations for the public in terms of how quickly they expect a response during a disaster. This key finding really stood out: "For those who would post a request for help through social media, 39 percent of those polled online and 35 of those polled via telephone said they would expect help to arrive in less than one hour."

Obviously, we live in an information overload, immediate gratification environment when it comes to information, due in no small part to social media and the incredible wealth of online information we have at our disposal. More importantly, people are increasingly viewing social media as a viable means of getting emergency assistance.

At Memphis Light, Gas and Water, one thing we do is to regularly remind customers what they can and can't do through social media (i.e., reporting outages, emergencies, etc.). We also sign on and off every day on Facebook and Twitter, so that customers know when we're available to help answer questions. That helps, though more so during normal business operations than when we're in crisis mode.

How are you dealing with managing social media and meeting these lofty expectations?

Friday, December 2, 2011

Early Bird Deadline for NAGC Blue Pencil & Gold Screen Awards: Dec. 9

Be recognized! Enter your best work in the National Association of Government Communicator’s 2011 Blue Pencil & Gold Screen Awards Competition. This annual international awards program recognizes superior government communication products and those who produce them.

Download the Call for Entries

  • Early bird deadline: Dec. 9, 2011
  • Final deadline for entries: Jan. 20, 2012

This year there are 41 categories to choose from, including new categories for Blogs, Facebook, YouTube and Best 140 Characters. These enhancements have been made to reflect the changing ways in which we communicate with our audiences. Enter as many categories as you choose in the Blue Pencil & Gold Screen Awards Competition. The number of opportunities to share your best work, innovation, creativity and use of technology may surprise you. One winner will be awarded Best in Show! The following examples show the range of categories for entering your best work:

  • Publications
  • Media Relations
  • Photography
  • Graphic Design
  • Video, Multimedia
  • Electronic Communications
  • Branding/Rebranding
  • Social Media

Take advantage of special discounts by renewing your NAGC membership or becoming a member today!