- Which communications structure does your organization subscribe to (centralized vs. decentralized)? By centralized I mean there is coordinated messaging from a department of communication/public affairs office and within that department/office there are representatives/account executives that see to the communications needs of individual departments/offices/programs. By comparison, a decentralized communications structure is one in which the public affairs/public relations/media person operates more independently and communications decisions are largely made at a departmental level without oversight from a central office.
- How does your structure work? How are communicators organized and what are their responsibilities?
- Do you think the method you are currently using is effective/efficient? If so, please explain. If not why not?
- How has your communications structure affected branding? Do different departments have different logos, slogans, taglines, etc.?
- Have any issues/problems arisen that are attributable to how communications are carried out (whether centralized or decentralized)?
Thursday, November 3, 2011
How is Your Communications Area Organized?
Jina Gaines of the City of Virginia Beach is doing some research into how government communications departments are structured. Her questions are below.