Tuesday, June 17, 2008

Report Shines Spotlight on 2008 Election Online Activity

A new report, "The internet and the 2008 election," from the Pew Internet & American Life Project confirms the growing influence of online technologies in the U.S. election cycle. In addition to a summary, the organization listed what it felt was the key findings from the report:
  • Fully 46% of all Americans have used the internet, email, or phone texting to get news about the campaigns, share their views, and mobilize others.
  • More Americans have gone online to get political news and campaign information so far than during all of 2004.
  • Two new internet activities have stormed the political stage: 35% of Americans have watched online videos related to the campaign, and 10% have used social networking sites to engage in political activity.
  • Nearly one in ten internet users has donated money to a candidate online at this point in the race.
  • Young voters tilt toward Obama specifically and toward Democrats generally, and that gives the Democrats some online advantages.
  • 39% of online Americans have used the internet to gain access to primary political documents and observe campaign events.
  • Despite the increased salience of online sources in the political arena, wired Americans have mixed views about the overall impact of the internet on politics.

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