- Fully 46% of all Americans have used the internet, email, or phone texting to get news about the campaigns, share their views, and mobilize others.
- More Americans have gone online to get political news and campaign information so far than during all of 2004.
- Two new internet activities have stormed the political stage: 35% of Americans have watched online videos related to the campaign, and 10% have used social networking sites to engage in political activity.
- Nearly one in ten internet users has donated money to a candidate online at this point in the race.
- Young voters tilt toward Obama specifically and toward Democrats generally, and that gives the Democrats some online advantages.
- 39% of online Americans have used the internet to gain access to primary political documents and observe campaign events.
- Despite the increased salience of online sources in the political arena, wired Americans have mixed views about the overall impact of the internet on politics.
Tuesday, June 17, 2008
Report Shines Spotlight on 2008 Election Online Activity
A new report, "The internet and the 2008 election," from the Pew Internet & American Life Project confirms the growing influence of online technologies in the U.S. election cycle. In addition to a summary, the organization listed what it felt was the key findings from the report: