Saturday, June 28, 2008

Another Novel Newspaper Experiment?

Rocky Mountain News editor, publisher and president John Temple -- while also crediting his town rival Denver Post publisher Dean Singleton -- on Saturday floated another interesting idea to revive the newspaper industry.

Temple says the technology may soon exist where subscribers can get tailored newspapers. In other words, you could get a newspaper delivered to your home that would be different than the one your neighbor gets.

The newspaper business has long been based on editors selecting stories they thought everyone should be informed about, along with a smorgasbord of topics they think might interest different groups of people. He says:

"The newspaper business has long been based on editors selecting stories they thought everyone should be informed about, along with a smorgasbord of topics they think might interest different groups of people...Technology is emerging - electronic and print - that would allow us to deliver a publication that directly responded to those interests customer by customer."

On the heels of the Orlando Sentinel redesign, are these good ideas, or do you think newspapers are over-reaching?

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