Tuesday, May 6, 2008

Murrow's PR Advice

Two of our more high-profile speakers at NAGC's Communications School in Albuquerque referenced a quote from legendary CBS newsman Edward R. Murrow. It bears repeating here and is good advice for all government communicators to share with their agency heads.

President George W. Bush's trusted advisor Karen Hughes and Radio-Television News Directors Association President Barbara Cochran told of the time when Murrow was serving as head of the U.S. Information Agency under President John F. Kennedy.

After being brought in to help reframe some bad news, Murrow repordetly said if you're going to be there for the crash landing, then you need to be there for the takeoff.

Good advice for all of us.

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