CBS News denied today that it was considering outsourcing some of its news gathering to CNN. The denial came after a story in The New York Times said such plans were being discussed.
Media mergers and corporations squeezing more and more from reporters is not news, but it got us pondering how these media trends affect government communicators. In one sense, fewer reporters and media outlets makes the market more competitive and harder to get our messages out. On the other hand, if there are fewer traditional outlets for our messages, does it open up our ability to aggressively pursue non-traditional media sources (such as social media, blogs, podcasts, etc.) to reach our audiences?
Let us know how you are dealing with the shrinking media market. Is it changing the way you and your agency operate? Does it make you depend on traditional media less?